Challenge & approach

The client came to us with a dream and entrepreneurial spirit, but lacked a business name. They also needed help defining their market presence and customer outreach strategy.

We positioned Velréa as a premium, handcrafted wig brand. The name and logo reflect the founder’s love for long, flowing hair, while the visuals and messaging express warmth and confidence. A simple brand guide was created to help them stay consistent as they grow.