Velrea
A professional wig studio empowering women through elegance and care.
Deliverables: Brand naming, brand strategy, logo design, color palette, typography system, brand guidelines
"Velrea seeks to be the premier luxury wig brand, recognized for its craftsmanship, innovation, and exceptional customer experience, with flagship showrooms and influential brand partnerships in Ghana"
Project Overview
Velrea is a professional wig studio founded to help women feel more confident, bold, and beautiful. This project involved crafting a distinct brand identity that balances softness with power, and simplicity with elegance. We developed a unique visual voice that speaks directly to the Velrea woman — bold, feminine, and in control.
Objectives & Scope
- Develop a memorable name that feels premium yet approachable.
- Create a strong visual identity that reflects confidence and professionalism.
- Establish a minimal, editorial creative direction aligned with the brand’s target audience.
Creative Direction
The creative direction for Velrea was rooted in minimal elegance. Inspired by beauty editorial layouts and personal empowerment, the direction leaned into neutral color tones, soft textures, and confident type treatments. Visual cues included premium typography, generous spacing, and subtle touches of femininity — all designed to capture both the intimacy and strength of the Velrea brand.
Design Solution
We created a clean yet expressive logo, an editorial-inspired type system, and a refined color palette. The visual system reflects the studio’s high-end services while staying approachable. Every design element aligns with Velrea’s mission to help women look and feel their best.
We help ambitious businesses stand out through strategy-led design. Rooted in clarity, driven by purpose — we craft identities that scale, connect, and endure.
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