Project Overview

Scorbotix approached us to build their identity from the ground up. They sought a bold, memorable presence that could appeal to both third-party companies and general tech users across various sectors. We developed a full identity system including brand strategy, positioning, logo design, mascot creation, illustration systems, typography, and UI-guided color systems categorized by service areas (AI, IoT, software development, etc.). The brand is now equipped to confidently grow its presence in both professional and public digital spaces.

Objectives & Scope

• Develop a foundational brand strategy (vision, values, mission, personality, audience)
• Design a scalable and meaningful logo/mascot (Tix the tech scorpion)
• Create a unified visual identity system (typography, color, layout)
• Build modular brand assets: stickers, wallpapers, stationery, iconography
• Design custom illustration styles aligned to service categories
• Build UI-ready color system grouped into AI, IoT, Dev, Social Impact, etc.
• Provide a brand guideline system for internal consistency

Creative Direction

The creative direction drew heavily from structured minimalism paired with high-tech energy. Inspired by brands like GitHub and IBM Quantum, Scorbotix’s identity is grounded in clarity and personality. The mascot ‘Tix’ was designed to give the brand a relatable anchor and visual storytelling tool. The eyes of the mascot, used across assets, were strategically designed to convey different moods (focus, curiosity, alertness), making the brand feel alive and dynamic. The design style focused on modularity, sharp contrast, and purpose-driven illustration—translating complex services like AI and IoT into clear, visually engaging communication.