Vielong Agrofrontier Ghana Limited
An agri-business that seeks to help local farmers find real opportunites to grow.
Deliverables: Brand strategy, logo design, color palette, typography system, brand guidelines
"The design direction went up against the conventional "green" vibe mostly used for agri-businesses. It's a mark of the company's bold stand to make farmers live better lives."
Project Overview
Vielong Agrofrontier Ghana Ltd is an ambitious agribusiness committed to transforming Ghana’s agricultural landscape by empowering smallholder farmers and building inclusive, resilient value chains. They approached us with a mission: develop a standout brand identity that would break industry clichés, attract strategic partners, and inspire confidence from the field to the boardroom.
Objectives & Scope
- Develop a complete brand identity system to reflect Vielong’s innovative, farmer-first approach.
- Design a bold visual language that differentiates from typical agri-business brands.
- Create brand assets for both digital and offline use: logo, colors, type, stationery, and templates.
- Ensure brand scalability for future growth and expansion into new markets.
Creative Direction
We chose a strategic direction that rejected the predictable “green” agri palette. Inspired by Vielong’s energy and vision, we used bold reds, vibrant yellows, and earthy tones to convey ambition, optimism, and authenticity. Our creative approach centered on powerful typography and imagery rooted in real stories, building a visual system that’s as memorable as it is meaningful.
Design Solution
Our solution combined a dynamic color palette with striking, modular type and photography that showcases both people and progress. The identity system is flexible—scaling from farmer engagement in rural communities to polished investor presentations. Every asset was crafted to support Vielong’s story: an agri-business moving Ghana forward, one partnership at a time.
We help ambitious businesses stand out through strategy-led design. Rooted in clarity, driven by purpose — we craft identities that scale, connect, and endure.
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